FOR IMMEDIATE RELEASE NEWS RELEASE
DATE: March 16, 2009

Rx Systems PF Launches New SPF 35 Facial Moisturizer
Dermatologist fights back against the sun and time with new product

ST. LOUIS – Women now have a new tool in their daily fight against sun damage and aging. A new scientifically advanced, formulated daily moisturizer containing a sunscreen agent with anti-aging benefits made its debut March 1.

Developed and tested by board-certified dermatologist and Rx Systems PF® founder Dr. Lawrence E. Samuels, SPF 35 Facial Moisturizer offers broad spectrum UVB/UVA protection from the sun’s harmful rays. Combined with skin conditioning agents that restore the moisture content and pH of the skin, along with antioxidants that provide anti-aging benefits, this one product provides multiple solutions for today’s discriminating consumer shopping for anti-aging skin care products.

“Ultraviolet radiation is recognized as the single most important contributing factor to aging skin,” says Dr. Samuels. “The ubiquitous nature of ultraviolet rays requires the use of sunscreen agents to block the damaging effects. Since combination sunscreen ingredients are more effective than single-agent sunscreens, we combined four key ingredients in SPF 35 to expand the range of UVB/UVA ray protection, including micronized zinc oxide, which does not leave a residue.

“We also know that skin naturally uses antioxidants to protect itself from photo damage, so we enhanced our formula with antioxidants, which increase the product’s photo-protective properties and neutralize free radicals not blocked by the SPF 35. Finally, we added skin conditioning agents including organic aloe vera which calms and enriches the skin, moisturizing ingredients, and anti-inflammatory molecules to restore the moisture content and pH of the skin. This unique combination of ingredients enhances the SPF of our facial moisturizer, especially when it’s used on a daily basis.”

SPF 35 Facial Moisturizer also is safe for children over six months of age. The 2 oz. bottle retails for $25.90 and can be purchased online at www.rxsystemspf.com/SPF35Launch or at select retailers nationwide.

Rx Systems PF was established in 1996 by Dr. Lawrence E. Samuels, a board certified dermatologist who saw the need for skin and hair care products that were easy to use, affordable and effective. After seeing positive results with regular use of glycolic and medicated hair care products, Dr. Samuels developed the Rx Systems PF line of skin care products – a complete line of pH-balanced, glycolic complex based products, retinols and moisturizers for the face and body. Rx Systems PF products are sold at selected retailers nationwide and online at http://www.rxsystemspf.com.

Dr. Samuels is a fellow of the American Academy of Dermatology, the Head of Dermatology at St. Luke’s Hospital, St Louis, and Instructor of Internal Medicine, Division of Dermatology, Washington University School of Medicine, St Louis. He is a member of the American Society of Cosmetic Dermatology and Aesthetic Surgery, the International Society for Hair Restoration Surgery, the American Society for Dermatologic Surgery, the American Society for MOHS Surgery and the American Society for Laser Medicine and Surgery. He is widely published in medical journals and texts.

-30-

Editor’s Notes: SPF 35 Facial Moisturizer is PABA-free, non-comedogenic (does not clog pores), hypoallergenic, hydrating and oil-free. It contains translucent, micronized zinc oxide 6 percent (280-400 nm), octyl methoxycinnamate 7.5 percent (280-320 nm), octocrylene 5 percent (280-360 nm), and oxybenzone 4 percent (280-350 nm). Antioxidant ingredients include Vitamin E (tocopherol) and vanilla planifolia (vanilla bean). Skin conditioning ingredients include organic aloe vera along with panthenol (pro-vitamin B-5), allantoin and ethylhexyglycerin.

Rx Systems PF® is located at 2360 Chaffee Drive, St Louis, MO 63146 (314.205.8300) and online at http://www.rxsystemspf.com.